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November 12, 2026by Steff Vanhaverbeke

Your own touch becomes more valuable

You scroll through your feed and you see another one of those posts with a presentation attached that looks familiar. The same structure, the same colours, the same kind of sentences. You do not really read it anymore, you just scroll on. And perhaps you have also made something with AI yourself, and wondered afterwards if it did not look too much like everything else.

In a training course about agents and skills, the conversation turned to the future of our work. A participant asked if AI would not force a lot of people out. I then shared something I see everywhere lately. The more generic AI content appears, the more your own touch becomes valuable.

Copy the prompt at the bottom of this article. With it, your AI will figure out which chores it can take over from you, and what needs to remain recognisably yours.

Het eigene wordt meer waard: zo blijft je werk met AI herkenbaar van jou

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Why you have seen it all before

I see a growing aversion to AI-generated content, especially among young people. A few years ago we still thought a generated image was cool. Now many people immediately think 'ah, AI again', and then they tune out.

Part of that is because everyone uses the same skills. On the internet you can find skills to make videos, slides or websites. Many people download them and use them without adding their own touch. So all those videos and presentations start to look alike. I know someone who posts a new presentation every day, made with such a standard skill. In the beginning I still said 'nicely done'. Now I do not really look at it anymore.

It is a bit ironic. Those tools were supposed to give us time to stand out, and precisely because of that, no one stands out anymore.

The original gains ground

What follows is that authenticity becomes important again. You see that outside of AI too. You can get a crate of lager from the supermarket, or you choose a beer from a local microbrewery. When travelling, you can go to a hotel chain where every room is the same, or you look for a B&B with character. Many people choose the latter, because they want something original.

I think that dynamic will also remain in our work. As a trainer, coach or freelancer, your own way of looking at things is exactly what people come to you for. Your examples from your own practice and the way you explain something, no one can download.

Frequently asked questions

Why do people tune out of AI content?

A lot of AI content looks alike, because everyone uses the same tools and skills. People quickly recognise that structure and that style, and then they scroll on.

Should I stop using AI for content then?

I would mainly let AI do the chores that always go the same way. What you put out there, you make recognisably yours, with your own examples and your own way of explaining.

How do I make a skill from the internet less generic?

Let your AI read and evaluate the skill first. Then ask to make your own version of it, in your style and with your examples. That way you use what is good, and your work remains yours.

Where do I learn to use AI for my own work?

In the AI-superworker and Claude AI Power User training courses you learn which tasks you give to AI and how your work remains recognisably yours. Look at Workshops & Events.

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