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More personal than your competitor
After a training session, all participants receive the same email. Thank you for attending, here are the slides, see you next time. It is polite and everyone does it. That is exactly why no one remembers it.
Imagine that each participant receives an email that refers to what they said themselves during the day, asking what that person can move forward with now. That is not a big step in content. It is, however, a step you could not take before, because you did not have the time for it.
What an edge means here
An edge is not that you are cheaper or louder than your competitor. It is that you offer something the other cannot, or does not do: answering faster, following up more personally, working more tailored to the client. Not because you work harder, but because you have an assistant who does the boring preparatory work.
That difference is harder to copy than a tool. Your competitor can take the same subscription. They cannot take over your way of working, your clients and your tone. That is where your edge lies: in what the system knows about you.
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